Norms in the Wild: How to Diagnose, Measure, and Change Social Norms - Bicchieri, Cristina (, Pennsylvania State University) - Books - Oxford University Press Inc - 9780190622053 - December 29, 2016
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Norms in the Wild: How to Diagnose, Measure, and Change Social Norms

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Large scale behavioral interventions work in some social contexts, but fail in others. The book explains this phenomenon with diverse personal and social behavioral motives, guided by research in economics, psychology, and international consulting done with UNICEF. The book offers tested tools that mobilize mass media, community groups, and autonomous "first movers" (or trendsetters) to alter harmful collective behaviors.


264 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 29, 2016
Original release date 2017
ISBN13 9780190622053
Publishers Oxford University Press Inc
Pages 264
Dimensions 208 × 142 × 18 mm   ·   294 g
Language English  

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