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The Global Brand Nigel Hollis
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The Global Brand
Nigel Hollis
Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength to illustrate the market value and performance of brands. Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.
272 pages, Illustrations
| Media | Books Book |
| Released | March 2, 2010 |
| ISBN13 | 9780230620568 |
| Publishers | Palgrave Macmillan |
| Pages | 272 |
| Dimensions | 156 × 231 × 20 mm · 449 g |
| Language | English |
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