Managing Electronic Media: Making, Marketing, and Moving Digital Content - Van Tassel, Joan (PhD Associate Professor, National University) - Books - Taylor & Francis Ltd - 9780240810201 - March 3, 2010
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Van Tassel, Joan (PhD Associate Professor, National University)
Managing Electronic Media: Making, Marketing, and Moving Digital Content 1st edition

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The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

432 pages, 50 black & white halftones

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 3, 2010
ISBN13 9780240810201
Publishers Taylor & Francis Ltd
Pages 418
Dimensions 192 × 234 × 26 mm   ·   1.02 kg
Language English  

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