Rethinking Strategy for Creative Industries: Innovation and Interaction - Routledge Research in the Creative and Cultural Industries - Todorovic, Milan (London Metropolitan University, UK) - Books - Taylor & Francis Ltd - 9780367668471 - September 30, 2020
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Todorovic, Milan (London Metropolitan University, UK)
Rethinking Strategy for Creative Industries: Innovation and Interaction - Routledge Research in the Creative and Cultural Industries 1st edition

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Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. This book will be of significant

238 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2020
ISBN13 9780367668471
Publishers Taylor & Francis Ltd
Pages 238
Dimensions 232 × 156 × 21 mm   ·   390 g
Language English  

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