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Global Brand Management Ilan Geva-Laurence Minsky
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Global Brand Management
Ilan Geva-Laurence Minsky
Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
328 pages
| Media | Books Book |
| Released | November 3, 2019 |
| ISBN13 | 9780749483609 |
| Publishers | Kogan Page Ltd |
| Pages | 328 |
| Dimensions | 239 × 170 × 20 mm · 584 g |
| Language | English |
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