Advances In Business And Management Forecasting - Kenneth D. Lawrence-Ronald K. Klimberg - Books - Emerald Publishing Limited - 9780857249593 - November 16, 2011
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Kenneth D. Lawrence-Ronald K. Klimberg
Advances In Business And Management Forecasting

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Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.

208 pages, Illustrations

Media Books     Book
Released November 16, 2011
ISBN13 9780857249593
Publishers Emerald Publishing Limited
Pages 208
Dimensions 158 × 237 × 21 mm   ·   499 g
Language English  
Series Editor Lawrence, Kenneth D.

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