Marketing Management - Philip Kotler - Books - Pearson Education Limited - 9781292093239 - 2023
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Philip Kotler
Marketing Management 3 New edition

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The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book.

976 pages

Media Books     Book
Released 2023
Original release date 2016
ISBN13 9781292093239
Publishers Pearson Education Limited
Genre 9001
Pages 976
Dimensions 285 × 222 × 40 mm   ·   2.26 kg
Language Danish  

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