Mastering Fashion Marketing - Bloomsbury Master Series - Jackson, Tim (The London College of Fashion, UK) - Books - Bloomsbury Publishing PLC - 9781403919021 - December 22, 2008
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Mastering Fashion Marketing - Bloomsbury Master Series

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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.


400 pages, 22 black & white tables, 7 graphs, 17 figures, 1 maps

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 22, 2008
ISBN13 9781403919021
Publishers Bloomsbury Publishing PLC
Pages 240
Dimensions 151 × 228 × 22 mm   ·   608 g
Language English  

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