Developing New Products and Services - Lawrence Sanders - Books - Business Expert Press - 9781606492413 - November 16, 2011
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Developing New Products and Services UK edition

Lawrence Sanders

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Developing New Products and Services UK edition

Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation.

340 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 16, 2011
ISBN13 9781606492413
Publishers Business Expert Press
Pages 340
Dimensions 153 × 228 × 20 mm   ·   500 g
Language English  

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