Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products - Caroline Le Bon - Books - Business Expert Press - 9781606499047 - October 30, 2014
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Caroline Le Bon
Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products

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Focuses on the fashion apparel and accessories industry. The book introduces the concept of fashion equity- the value fashion adds to products - a key concept to explain fashion products attractiveness and success, despite their constant renewal.

144 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 30, 2014
ISBN13 9781606499047
Publishers Business Expert Press
Pages 160
Dimensions 152 × 229 × 8 mm   ·   220 g
Language English  

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