Marketing In Healthcare-Related Industries - Emmanuel Mogaji-Yam B. Limbu-Robert E. Hinson-Ogec - Books - Emerald Publishing Inc - 9781648021060 - July 2, 2020
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Emmanuel Mogaji-Yam B. Limbu-Robert E. Hinson-Ogec
Marketing In Healthcare-Related Industries

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This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.

286 pages

Media Books     Book
Released July 2, 2020
ISBN13 9781648021060
Publishers Emerald Publishing Inc
Pages 294
Dimensions 233 × 156 × 19 mm   ·   450 g
Language English  

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