Strategic Communication: Public relations at work - Jane Johnston - Books - Allen & Unwin - 9781760876432 - September 29, 2020
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Jane Johnston
Strategic Communication: Public relations at work 1st edition

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This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.

336 pages, 51 Line drawings, black and white; 14 Halftones, black and white; 19 Tables, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 29, 2020
ISBN13 9781760876432
Publishers Allen & Unwin
Pages 336
Dimensions 229 × 175 × 28 mm   ·   580 g
Language English  

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