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How Alternative Is Alternative? Hope Jensen Schau-Matthew M. Mars
How Alternative Is Alternative?
Hope Jensen Schau-Matthew M. Mars
Asking “How alternative are alternative marketscapes?”, Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth provides entrepreneurs and companies a concise understanding of alternative marketscapes through theoretical arguments and case studies, paving the way for development and success.
228 pages
| Media | Books Book |
| Released | August 23, 2022 |
| ISBN13 | 9781800717749 |
| Publishers | Emerald Publishing Limited |
| Pages | 192 |
| Dimensions | 239 × 159 × 17 mm · 437 g |
| Language | English |
| Editor | Jensen Schau, Hope (The University of Arizona, USA) |
| Editor | Mars, Matthew M. (The University of Arizona, USA) |