Management and Marketing / Management und Marketing: Encyclopedic Dictionary. English-German / Enzyklopadisches Lexikon. Englisch Deutsch - Wolfgang J. Koschnick - Books - De Gruyter - 9783110151978 - January 22, 1998
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Wolfgang J. Koschnick
Management and Marketing / Management und Marketing: Encyclopedic Dictionary. English-German / Enzyklopadisches Lexikon. Englisch Deutsch Reprint 2015 edition

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Marc Notes: German parallel title: Management und marketing; English terms w/ German definitions Contributor Bio:  Koschnick, Wolfgang J The Author Wolfgang J. Koschnick worked as a journalist both in Germany and in the United States before he joined the Allensbach "Institut fur Demoskopie," Germany’ s leading survey research organization, as the head of its foreign-liaison department. Later he served as the editor-in-chief of several leading marketing, advertising and media magazines in Germany. Today he runs his own editorial services organization, the "Redaktionsburo KOSCHNICK" and is regarded as Germany’ s leading marketing, advertising and media journalist.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 22, 1998
ISBN13 9783110151978
Publishers De Gruyter
Pages 859
Dimensions 165 × 242 × 54 mm   ·   1.45 kg
Language German  

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