Persuasive Signs - R. Beasley - Books - Walter de Gruyter & Co - 9783110173406 - October 9, 2002
In case cover and title do not match, the title is correct

Persuasive Signs

R. Beasley

Price
Íkr 6,519
excl. VAT

Ordered from remote warehouse

Expected delivery Aug 12 - 20
Add to your iMusic wish list

Persuasive Signs

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse. This text looks at the categories of this form of discourse from the standpoint of semiotic analysis.


204 pages, 6 black & white illustrations, 6 schw.-w. Abb., Num. tab.

Media Books     Book
Released October 9, 2002
ISBN13 9783110173406
Publishers Walter de Gruyter & Co
Pages 204
Dimensions 161 × 234 × 17 mm   ·   510 g
Language German  

See all of R. Beasley ( e.g. Book )