Persuasive Signs - R. Beasley - Books - Walter de Gruyter & Co - 9783110173406 - October 9, 2002
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R. Beasley
Persuasive Signs

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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse. This text looks at the categories of this form of discourse from the standpoint of semiotic analysis.

204 pages, 6 black & white illustrations, 6 schw.-w. Abb., Num. tab.

Media Books     Book
Released October 9, 2002
ISBN13 9783110173406
Publishers Walter de Gruyter & Co
Pages 204
Dimensions 161 × 234 × 17 mm   ·   426 g
Language German  

See all of R. Beasley ( e.g. Book )