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Persuasive Signs
R. Beasley
Persuasive Signs
R. Beasley
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse. This text looks at the categories of this form of discourse from the standpoint of semiotic analysis.
204 pages, 6 black & white illustrations, 6 schw.-w. Abb., Num. tab.
Media | Books Book |
Released | October 9, 2002 |
ISBN13 | 9783110173406 |
Publishers | Walter de Gruyter & Co |
Pages | 204 |
Dimensions | 161 × 234 × 17 mm · 510 g |
Language | German |
See all of R. Beasley ( e.g. Book )