Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-consumer Marketing - Tesar, George (Umea University, Sweden & University of Wisconsin-Whitewater, USA) - Books - World Scientific Publishing Co Pte Ltd - 9789814383059 - January 22, 2013
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Tesar, George (Umea University, Sweden & University of Wisconsin-Whitewater, USA)
Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-consumer Marketing

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Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

528 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 22, 2013
ISBN13 9789814383059
Publishers World Scientific Publishing Co Pte Ltd
Pages 530
Dimensions 159 × 234 × 32 mm   ·   894 g

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