Michael Masterson

The Reluctant Entrepreneur: Turning Dreams into Profits Michael Masterson

Publisher Marketing: Intelligent strategies for starting and growing a small business with minimal personal financial risk. A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, "The Reluctant Entrepreneur: Turning Dreams into Profits" addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place. Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the audiobook is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies. -Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style-Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job-Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately Essential listening for small business owners and both first-time and established entrepreneurs, "The Reluctant Entrepreneur" presents the smart strategies on starting and growing a small business that can make launching your own company a cinch. " Contributor Bio:  Masterson, Michael Michael Masterson is not your typical businessman. An ex Peace Corps volunteer, he never took a class in business, doesn t read the business press, and hates to talk business. He spends his spare time writing poetry, collecting fine art, and practicing Brazilian Jiu Jitsu. His neighbors call him a bohemian. But he s also an entrepreneur. He started his first business when he was eleven years old, and in the forty-five years that have elapsed since then, he has started or co-started dozens of successful businesses. The author of numerous business books, several of them New York Times and Wall Street Journal bestsellers, Masterson consults for private clients and writes the Palm Beach Letter, a newsletter for individual investors. Contributor Bio:  Kennedy, Dan Dan Kennedy is a writer living in New York. He is author of the memoirs Loser Goes First and Rock On, host of The Moth storytelling podcast and live events, and a contributor to GQ and McSweeney?s. His stories have been featured on the Peabody Award?winning Moth Radio Hour.