The Innovator's Dilemma - Clayton M. Christensen - Audio Book - HighBridge Company - 9781565114159 - June 13, 2001
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Clayton M. Christensen
The Innovator's Dilemma Abridged,abridged; 2.25 Hours on 2 Cds edition

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Great companies can fail?not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.

Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming?and how to respond for success.

Media Audio Book     Audiobook (CD)   (Audiobook on CD)
Number of discs 2
Released June 13, 2001
ISBN13 9781565114159
Label HighBridge Company
Dimensions 134 × 197 × 7 mm   ·   100 g   (Weight (estimated))
Language English  
Contributor Don Leslie

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