The Big Idea - Robert Jones - Books - HarperCollins Publishers - 9780002571999 - December 21, 2000
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Robert Jones
The Big Idea

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In the future, the war in the marketplace will be a war of ideas. This text maps this territory and shows how big ideas make great companies. A big idea is emotional, and it is shared between customers and employees alike.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 21, 2000
ISBN13 9780002571999
Publishers HarperCollins Publishers
Pages 224
Dimensions 150 × 220 × 20 mm   ·   560 g

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