Serious Creativity - Edward De Bono - Books - HarperCollins Publishers - 9780006379584 - April 10, 1995
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Edward De Bono
Serious Creativity

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Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

352 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 10, 1995
ISBN13 9780006379584
Publishers HarperCollins Publishers
Pages 352
Dimensions 150 × 220 × 10 mm   ·   585 g   (Weight (estimated))

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