The New Mainstream: How the Multicultural Consumer Is Transforming American Business - Guy Garcia - Books - HarperCollins Publishers Inc - 9780060584665 - March 20, 2011
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Guy Garcia
The New Mainstream: How the Multicultural Consumer Is Transforming American Business

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In a monumental look at what comprises mainstream America, an award-winning author/journalist narrates the major cultural paradigm shift of our time, one that will dominate how America does business.

336 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 20, 2011
ISBN13 9780060584665
Publishers HarperCollins Publishers Inc
Pages 336
Dimensions 152 × 229 × 18 mm   ·   454 g
Language English  

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