When Customers Think We Don't Care - Richard Buchanan - Books - McGraw-Hill Education - 9780070138636 - May 29, 2008
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Richard Buchanan
When Customers Think We Don't Care 3rd edition

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Who is the enemy? The enemy is us! Every organisation is filled with people - owners, managers, workers - who worry about the 'enemies' that could bring about the end of their employment. This book rewrites everything you thought you knew about marketing and customer service.

376 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 29, 2008
ISBN13 9780070138636
Publishers McGraw-Hill Education
Pages 376
Dimensions 158 × 210 × 19 mm   ·   466 g

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