Major Account Sales Strategy - Neil Rackham - Books - McGraw-Hill Education - Europe - 9780070511149 - May 16, 1989
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Neil Rackham
Major Account Sales Strategy Ed edition

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Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your selling strategy to match each step in the client's decision-making process. It also helps enable you to handle negotiations, concessions on price, and term agreements skillfully and effectively.

218 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 16, 1989
ISBN13 9780070511149
Publishers McGraw-Hill Education - Europe
Pages 240
Dimensions 160 × 237 × 22 mm   ·   488 g

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