Tell your friends about this item:
Marketing Management: A Strategic Decision-making Approach John Mullins 6 Rev edition
Marketing Management: A Strategic Decision-making Approach
John Mullins
Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.
Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 1, 2006 |
| ISBN13 | 9780071101097 |
| Publishers | McGraw-Hill Education - Europe |
| Dimensions | 203 × 228 × 20 mm · 943 g |
More by John Mullins
Show all
Mere med samme udgiver
![Cover for Indiran Pather · Pharmaceutics for Pharmacy Students (Paperback Book) [Ed edition] (2024)](https://imusic.b-cdn.net/images/item/original/322/9780071818322.jpg?indiran-pather-2024-pharmaceutics-for-pharmacy-students-paperback-book&class=scaled&v=1647908600)
![Cover for Franklin Zimmerman · ECG Core Curriculum (Paperback Book) [Ed edition] (2023)](https://imusic.b-cdn.net/images/item/original/211/9780071785211.jpg?franklin-zimmerman-2023-ecg-core-curriculum-paperback-book&class=scaled&v=1682284608)
![Cover for Susan Burgin · Guidebook to Dermatologic Diagnosis (Paperback Book) [Ed edition] (2021)](https://imusic.b-cdn.net/images/item/original/750/9780071738750.jpg?susan-burgin-2021-guidebook-to-dermatologic-diagnosis-paperback-book&class=scaled&v=1647908210)
![Cover for Franklin Amthor · Essentials of Modern Neuroscience (Paperback Book) [Ed edition] (2020)](https://imusic.b-cdn.net/images/item/original/050/9780071849050.jpg?franklin-amthor-2020-essentials-of-modern-neuroscience-paperback-book&class=scaled&v=1647908845)
![Cover for Lucky Jain · Clinical Guidelines in Neonatology (Paperback Book) [Ed edition] (2019)](https://imusic.b-cdn.net/images/item/original/257/9780071820257.jpg?lucky-jain-2019-clinical-guidelines-in-neonatology-paperback-book&class=scaled&v=1647908613)
![Cover for McGraw Hill · SRA Reading Laboratory 1c Kit (Updated ©2020) - READING LABS (Book) [Ed edition] (2019)](https://imusic.b-cdn.net/images/item/original/710/9780077024710.jpg?mcgraw-hill-2019-sra-reading-laboratory-1c-kit-updated-2020-reading-labs-book&class=scaled&v=1605271133)
![Cover for Adel Elmoselhi · Cardiology: An Integrated Approach (Paperback Book) [Ed edition] (2018)](https://imusic.b-cdn.net/images/item/original/540/9780071791540.jpg?adel-elmoselhi-2018-cardiology-an-integrated-approach-paperback-book&class=scaled&v=1647908471)
![Cover for Nancy Kirsch · Ethics in Physical Therapy: A Case Based Approach (Paperback Book) [Ed edition] (2018)](https://imusic.b-cdn.net/images/item/original/333/9780071823333.jpg?nancy-kirsch-2018-ethics-in-physical-therapy-a-case-based-approach-paperback-book&class=scaled&v=1647908634)
![Cover for Andrei Perumal · Growth in the Age of Complexity: Steering Your Company to Innovation, Productivity, and Profits in the New Era of Competition (Hardcover Book) [Ed edition] (2018)](https://imusic.b-cdn.net/images/item/original/534/9780071835534.jpg?andrei-perumal-2018-growth-in-the-age-of-complexity-steering-your-company-to-innovation-productivity-and-profits-in-the-new-era-of-competition-hardcover-book&class=scaled&v=1647908742)
![Cover for Tony Mosconi · Neuroscience for Rehabilitation (Paperback Book) [Ed edition] (2018)](https://imusic.b-cdn.net/images/item/original/888/9780071828888.jpg?tony-mosconi-2018-neuroscience-for-rehabilitation-paperback-book&class=scaled&v=1647908668)
![Cover for K. Gopalakrishnan · Oracle Database 12c Release 2 Real Application Clusters Handbook: Concepts, Administration, Tuning & Troubleshooting (Paperback Book) [Ed edition] (2018)](https://imusic.b-cdn.net/images/item/original/485/9780071830485.jpg?k-gopalakrishnan-2018-oracle-database-12c-release-2-real-application-clusters-handbook-concepts-administration-tuning-troubleshooting-paperback-book&class=scaled&v=1647908686)
![Cover for G. Venkat · Rapid Modernization of Java Applications: Practical Business and Technical Solutions for Upgrading Your Enterprise Portfolio - Oracle Press (Paperback Book) [Ed edition] (2017)](https://imusic.b-cdn.net/images/item/original/037/9780071842037.jpg?g-venkat-2017-rapid-modernization-of-java-applications-practical-business-and-technical-solutions-for-upgrading-your-enterprise-portfolio-oracle-press-paperback-book&class=scaled&v=1647908813)
![Cover for Kim Barrett · Ganong's Physiology Examination and Board Review (Paperback Book) [Ed edition] (2017)](https://imusic.b-cdn.net/images/item/original/328/9780071832328.jpg?kim-barrett-2017-ganong-s-physiology-examination-and-board-review-paperback-book&class=scaled&v=1647908705)
See all of John Mullins ( e.g. Paperback Book , Hardcover Book and Book )