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Churchill / Ford / Walker's Sales Force Management
Mark Johnston
Aims to offer an overview of the theory, research and practices relevant to sales management. This book showcases how real managers use theory and research in their own organizations. It combines real world sales management "best practices" with research and theory. It is useful for both undergraduate and graduate business students.
640 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 16, 2005 |
| ISBN13 | 9780071116053 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 640 |
| Dimensions | 203 × 254 × 23 mm · 1.13 kg |
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