Corporate Communication - Paul A Argenti - Books - McGraw-Hill Education - Europe - 9780071254113 - April 16, 2006
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Paul A Argenti
Corporate Communication 4th edition

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Describes the changes in the environment for business that have taken place and their implications for corporate communication. This book shows readers the importance of creating a coordinated corporate communication system. It also covers what companies need to know about advanced communication strategies.

288 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 16, 2006
ISBN13 9780071254113
Publishers McGraw-Hill Education - Europe
Pages 288
Dimensions 191 × 231 × 12 mm   ·   413 g

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