Corporate Communication - Paul A Argenti - Books - McGraw-Hill Education - Europe - 9780071276153 - March 16, 2009
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Paul A Argenti
Corporate Communication 5th edition

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Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This book features cases that provide readers with the opportunity to participate in decisions that managers had to make on a variety of real problems.

288 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 16, 2009
ISBN13 9780071276153
Publishers McGraw-Hill Education - Europe
Pages 288
Dimensions 187 × 233 × 12 mm   ·   512 g

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