Product Strategy for High Technology Companies - Michael McGrath - Books - McGraw-Hill Education - Europe - 9780071362467 - October 16, 2000
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Michael McGrath
Product Strategy for High Technology Companies 2nd edition

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Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn't.

400 pages, 50 illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 16, 2000
ISBN13 9780071362467
Publishers McGraw-Hill Education - Europe
Pages 400
Dimensions 166 × 238 × 31 mm   ·   732 g
Language English  

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