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The Power of Corporate Communication Paul A Argenti Ed edition
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The Power of Corporate Communication
Paul A Argenti
Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. This is a guide for mastering the art - and leveraging the power - of corporate communication.
256 pages, 10ill.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 16, 2002 |
| ISBN13 | 9780071379496 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 256 |
| Dimensions | 163 × 236 × 23 mm · 588 g |
| Language | English |
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