Guerrilla PR Wired - Michael Levine - Books - McGraw-Hill Education - Europe - 9780071382328 - March 16, 2003
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Michael Levine
Guerrilla PR Wired Ed edition

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Suitable for start-up owners, entrepreneurs, and those who want to garner the greatest publicity for the least money, this manifesto teaches them techniques to break through the once-impregnable firewalls of print and broadcast media. It also includes tips for writing an attention-grabbing press release, and "Web-tailoring" it to its recipients.

306 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 16, 2003
ISBN13 9780071382328
Publishers McGraw-Hill Education - Europe
Pages 306
Dimensions 147 × 215 × 17 mm   ·   366 g

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