The Manager's Guide to Distribution Channels - Linda Gorchels - Books - McGraw-Hill Education - Europe - 9780071428682 - May 7, 2004
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The Manager's Guide to Distribution Channels

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Channel management has become one of the important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. This title provides managers and decision makers with tools and go-to-market strategies for refining channel strategies and managing distribution relationships.


320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 7, 2004
ISBN13 9780071428682
Publishers McGraw-Hill Education - Europe
Pages 320
Dimensions 160 × 239 × 19 mm   ·   526 g
Language English  

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