Winning the Profit Game: Smarter Pricing, Smarter Branding - Robert G. Docters - Books - McGraw-Hill Education - Europe - 9780071434720 - January 2, 2004
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Robert G. Docters
Winning the Profit Game: Smarter Pricing, Smarter Branding

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Gives you tools and techniques that can increase profits, in boom times and bust, using top-line strategies that optimize price, costs, customer behavior, and volumes. This book enables you to: use price as a language that speaks to your customers; develop an effective, integrated price and brand strategy; and optimize prices to increase revenues.

304 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 2, 2004
ISBN13 9780071434720
Publishers McGraw-Hill Education - Europe
Pages 304
Dimensions 155 × 237 × 27 mm   ·   612 g
Language English  

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