Think Like Your Customer: a Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy - Bill Stinnett - Books - McGraw-Hill Education - Europe - 9780071441889 - November 15, 2004
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Bill Stinnett
Think Like Your Customer: a Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

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Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.

288 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 15, 2004
ISBN13 9780071441889
Publishers McGraw-Hill Education - Europe
Pages 288
Dimensions 153 × 229 × 18 mm   ·   385 g
Language English  

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