Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki - Rohit Bhargava - Books - McGraw-Hill Education - Europe - 9780071545211 - May 16, 2008
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Rohit Bhargava
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Ed edition

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A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond profit.

256 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 16, 2008
ISBN13 9780071545211
Publishers McGraw-Hill Education - Europe
Pages 256
Dimensions 149 × 217 × 26 mm   ·   500 g

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