Service Innovation: How to Go from Customer Needs to Breakthrough Services - Lance Bettencourt - Books - McGraw-Hill Education - Europe - 9780071713009 - July 16, 2010
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Lance Bettencourt
Service Innovation: How to Go from Customer Needs to Breakthrough Services Ed edition

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If there's one truism about the service sector, it's that businesses don't succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers' mice. This book gives a master's class on the art and science of creating breakthrough service products.

304 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 16, 2010
ISBN13 9780071713009
Publishers McGraw-Hill Education - Europe
Pages 304
Dimensions 163 × 238 × 25 mm   ·   564 g
Language English  

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