Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Stephen Wunker - Books - McGraw-Hill Education - Europe - 9780071767446 - June 16, 2011
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Capturing New Markets: How Smart Companies Create Opportunities Others Don't Ed edition


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Teaches business leaders how to detect a potential new market, leverage existing resources to exploit it, and lock in early domination


272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 16, 2011
ISBN13 9780071767446
Publishers McGraw-Hill Education - Europe
Pages 272
Dimensions 160 × 236 × 25 mm   ·   550 g

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