Emerging Markets Rule: Growth Strategies of the New Global Giants - Mauro Guillen - Books - McGraw-Hill Education - Europe - 9780071798112 - November 13, 2012
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Emerging Markets Rule: Growth Strategies of the New Global Giants Ed edition

Mauro Guillen

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Emerging Markets Rule: Growth Strategies of the New Global Giants Ed edition

Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.

240 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 13, 2012
ISBN13 9780071798112
Publishers McGraw-Hill Education - Europe
Pages 208
Dimensions 236 × 160 × 20 mm   ·   453 g
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