Annual Editions: E-business 01/02 - Robert Price - Books - McGraw-Hill/Dushkin - 9780072431155 - August 1, 2000
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Robert Price
Annual Editions: E-business 01/02 1st edition

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This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 2000
ISBN13 9780072431155
Publishers McGraw-Hill/Dushkin
Pages 240
Dimensions 150 × 220 × 10 mm   ·   533 g   (Weight (estimated))
Language English  

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