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Strategic Management of Technology and Innovation Robert A. Burgelman 4 Rev edition
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Strategic Management of Technology and Innovation
Robert A. Burgelman
Employs a combination of text, readings, and cases to bring to life the business research on business challenges. This book offers insights on innovation management and market entries through several cases. It takes the perspective of the general manager at the product line, business unit, and corporate levels.
1224 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 24, 2003 |
| ISBN13 | 9780072536959 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 1224 |
| Dimensions | 188 × 292 × 38 mm · 2.31 kg |
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