Annual Editions: Marketing 03/04 - John E Richardson - Books - McGraw-Hill/Dushkin - 9780072838213 - December 12, 2002
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Annual Editions: Marketing 03/04 25th edition


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The articles selected for this Annual Editions reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning. This title is supported by our student web site, Dushkin Online, www.dushkin.com/online.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2002
ISBN13 9780072838213
Publishers McGraw-Hill/Dushkin
Dimensions 201 × 13 × 276 mm   ·   544 g
Language English  

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