Seeing Is Believing - Arthur Berger - Books - McGraw-Hill Education - Europe - 9780073512020 - March 16, 2011
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Arthur Berger
Seeing Is Believing 4th edition

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Uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication. This book discusses topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, and more.

288 pages, 48 Illustrations, unspecified

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 16, 2011
ISBN13 9780073512020
Publishers McGraw-Hill Education - Europe
Genre Interdisciplinary Studies > Communication Studies
Pages 288
Dimensions 185 × 231 × 13 mm   ·   422 g

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