Business to Business Marketing - Wim Biemans - Books - McGraw-Hill Education - Europe - 9780077121891 - March 1, 2010
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Business to Business Marketing Ed edition

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Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.


400 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2010
ISBN13 9780077121891
Publishers McGraw-Hill Education - Europe
Pages 400
Dimensions 196 × 262 × 23 mm   ·   762 g

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