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Services Marketing: Integrating Customer Focus Across the Firm
Alan Wilson
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
608 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 16, 2012 |
| ISBN13 | 9780077131715 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 608 |
| Dimensions | 192 × 260 × 18 mm · 1.06 kg |
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