Marketing Essentials (Glencoe) - Mcgraw-hill - Books - Glencoe/McGraw-Hill - 9780078612572 - April 19, 2005
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Mcgraw-hill
Marketing Essentials (Glencoe) 4th edition

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Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 19, 2005
ISBN13 9780078612572
Publishers Glencoe/McGraw-Hill
Pages 853
Dimensions 216 × 36 × 280 mm   ·   2.05 kg
Language English  

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