Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industry - Technology, Innovation, Entrepreneurship and Competitive Strategy - William C. Bogner - Books - Emerald Publishing Limited - 9780080425597 - June 14, 1996
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William C. Bogner
Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industry - Technology, Innovation, Entrepreneurship and Competitive Strategy 1st edition

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The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.

208 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 14, 1996
ISBN13 9780080425597
Publishers Emerald Publishing Limited
Pages 208
Dimensions 156 × 234 × 14 mm   ·   482 g
Language English  
Editor Thomas, Howard

See all of William C. Bogner ( e.g. Hardcover Book )