Marketing For Leisure And Tourism - Morgan - Books - Pearson Education (US) - 9780131509887 - March 14, 1996
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Morgan
Marketing For Leisure And Tourism

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This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon.

344 pages, illustrations, bibliography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 14, 1996
ISBN13 9780131509887
Publishers Pearson Education (US)
Pages 344
Dimensions 173 × 234 × 19 mm   ·   560 g

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