Ethical Marketing - Patrick Murphy - Books - Pearson Education (US) - 9780131848146 - August 25, 2004
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Patrick Murphy
Ethical Marketing 1st edition

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Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.

288 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 25, 2004
Original release date 2005
ISBN13 9780131848146
Publishers Pearson Education (US)
Pages 288
Dimensions 229 × 155 × 16 mm   ·   367 g
Language English  

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