Rethinking Marketing: The Entrepreneurial Imperative - Minet Schindehutte - Books - Pearson Education (US) - 9780132393898 - January 2, 2008
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Minet Schindehutte
Rethinking Marketing: The Entrepreneurial Imperative United States edition

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For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

384 pages, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 2, 2008
ISBN13 9780132393898
Publishers Pearson Education (US)
Pages 384
Dimensions 228 × 154 × 24 mm   ·   521 g
Language English  

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