Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (paperback) - James Parker - Books - Pearson Education (US) - 9780132763578 - July 28, 2011
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James Parker
Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (paperback)

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Parker shows why "doing the right thing" is the most powerful rule for business success. Using the example of Southwest Airlines after 9/11--no layoffs, no pay cuts, and no-penalty, no-questions-asked refunds--Parker discusses the essential principles of respect and trust that can make any company strong.

288 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 28, 2011
ISBN13 9780132763578
Publishers Pearson Education (US)
Pages 288
Dimensions 155 × 226 × 15 mm   ·   392 g

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