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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises Judy Graham 2nd edition
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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises
Judy Graham
Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
150 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 25, 2009 |
| ISBN13 | 9780136027164 |
| Publishers | Pearson Education (US) |
| Pages | 192 |
| Dimensions | 216 × 276 × 9 mm · 382 g |
| Language | English |
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